Every Riamona engagement follows the same four-stage framework. We don’t deviate. The framework is the work.
1. Market Study
We start before we make. Two weeks of research: where the buyer lives, the forums they’re on, the search terms they type at 11pm, the competitor catalogs they bounce off. No surveys. No persona decks. Just signal.
2. Three Flavors
We produce three distinctly different ways the product could meet that buyer. Three hero images. Three voice tones. Three trust-signal architectures. Not three variations on a theme — three different products-in-disguise.
3. Pick & Close
One flavor wins. The other two die clean. The decision happens in a meeting, not in email, and it’s final. A half-committed catalog converts worse than a wholly committed one.
4. Full Production
Only now do we build the thing. The rug gets washed for the camera the catalog will use. The app gets wireframed against the screenshots the listing demands. The AI pipeline gets trained on the assets the brand needs.